At the moment, I am member of APA (Advertising Photographers of America), as well as ASMP, (American Society of Media Photographers). Why did I join them? There are a number of good reasons. Both of these organizations put on seminars and presentations that are highly educational, and inspiring to professional photographers. They range in topics from 'how to market yourself,' to slide show presentations of well known photographers, to 'search engine optimization' (the topic at Blake Disher's talk last week).
Another great advantage is the camaraderie of other professionals. Who better than other professional photographers can understand us, joke about the industry, give us advice... ? Who else will want to listen and share your excitement about that 70-200mm VR f2.8 lens you just acquired?
Joining ASMP and APA also allows you to get photography business insurance at a reduced rate. Discounts are available as well with vendors such as Adobe, Apple, PDN, and others.
There are online forums as well that are worth checking out and participating in. On there, you'll find the top pros in the industry sharing their knowledge and experience. You can post any relevant question and get an assortment of answers from its members. Some of the better ones are Yahoo groups. Their names are APAnet, APAdigital, ASMPproAdvice, ASMPArch.
Something else I am working on with ASMP is creating a mentoring group. The idea is emerging photographers who are members of ASMP, could look up a list of available mentors, contact them and set up some kind of mentoring relationship according to their photography/business needs and schedules. That is still in the works. I'll keep you updated of the progress.
There are many more perks to joining these and other photography organizations, but I will let you discover them on your own. These are a few of the important ones in my mind.
How to Make Money with Your Art and Photography - two workshops by rep and author, Maria Piscopo
Santa Monica College Continuing Community Education presents photo rep and author Maria Piscopo’s two workshops on marketing and self promotion: The Business of Photography on Saturday, April 26 and Portfolio Development on Saturday, May 3.
Maria Piscopo, Marketing Workshops for Photographers
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Apr 11, 2008 – Do you want to make money with your creativity? Art Rep and Creative Services Consultant, Maria Piscopo, will teach marketing and portfolio development for artists, graphic designers and photographers at Santa Monica College Continuing Community Education on April 26, 2008 and May 3, 2008.
Learn how to start and successfully run a creative services or photography business with the first workshop, "The Business of Photography" (course number 110008) on Saturday, April 26. Topics include finding clients, selling techniques, copyright issues, pricing your services, cost-effective self-promotion and planning your marketing.
The second workshop "Portfolio Development" (course number 110009) is on Saturday, May 3 and covers development of your portfolio for finding clients and creative assignments and jobs. Topics include indentifying your direction, image selection for portfolio, portfolio formats and a personal portfolio review.
For information, call SMC Community Services at 310-434-4000 or visit their web site http://commed.smc.edu/ and check by course number.
Maria Piscopo developed her workshops from her years of art/photo rep's experience and her two most current books, Photographer’s Guide to Marketing & Self-Promotion, 3rd edition and Graphic Designer's and Illustrator's Guide to Marketing & Promotion, both published by Allworth Press, http://www.allworth.com
She is also a contributing writer for industry magazines such as Communication Arts, Dynamic Graphics Magazine and she writes the Business Trends column for Shutterbug magazine. For more information, visit her web site, http://www.mpiscopo.com
# # #
Maria Piscopo is an art/photo rep and author/consultant based in Southern California. She teaches business and marketing at Orange Coast College and Laguna College of Art & Design. Maria is the author of 3rd edition Photographer’s Guide to Marketing and the new Graphic Designer's & Illustrator's Guide to Marketing and Promotion-both published by Allworth Press. She is a frequent contributor to Communication Arts Magazine and Shutterbug Magazine.