Tuesday, December 11, 2007

Welcome To Photo Allies

This blog was created with two objectives.

The first was borne out of the need for this kind of information due to the chronic lack of comprehensive business and marketing courses in art schools.

The second objective is to create a platform for college students and professional photographers to share and help each other become successful in this competitive industry.


The old adage of 'every photographer for himself' is dying out and being replaced by a new paradigm based on community: 'Together we can improve faster, make more money and have fun in the process.'

How does that play out? Well if anyone has information, resources, links... that could be useful to other photographers, email me and I will post them. That simple.

The other cool thing is that we have Maria Piscopo as our marketing advisor. She was my 'Business Practices for Photographers' professor at Orange Coast College. She is
a widely recognized author, workshop speaker, and photography rep. If you haven't read her book, 'The Photographer's Guide to Marketing and Self Promotion,' do it. It's as valuable as ASMP's 'Business Practices' book.

She will answer any questions we have
about marketing. So when you come up with some, email them directly to me. If you put them in the comments section, they might get lost.

I will set up a flicker group soon so people can chat back and forth, post questions for other photographers and post work up so we can check it out.

Of course, let me know if you have any suggestions. I'm totally open.


3 comments:

Melinda said...

Maria's class, The Business of Photography, was outstanding and really makes you wonder why the business side of photography (or any other career) is not part of the curriculum. This blog is a great step in that direction.

Melinda
http://www.naturAimages.com
http://www.naturephotographywithapurpose.com

Maria Piscopo said...

I got another marketing tip, a company i interviewed for Shutterbug magazine in the past now has an entirely new online system for ordering beautiful printed promo materials and portfolio books, check it out, www.paperchase.net

Happy holidays to all!

Greg Clarke said...

Thanks Maria!! Perfect timing as I am putting together a direct mail campaign, wondering how could I possibly afford it. Their prices are low! They are mailing me samples so I can check what kind of quality they put out.