Monday, November 26, 2007

Questions For Maria or Anyone Else

1. Could you post David Blatt's site ?

2. I'm not clear about how advertising agency work. Does the ad agency hire the photographer? If so, should we still be marketing to the actual company we would like to shoot for even though they work through an ad agency?

3. Say I want to shoot for REI. Do I market myself to REI, or do I market to their ad agency?

4. Direct mail includes email blasts? Direct mail in paper form is usually sent out in what kind of quantities? the hundreds? Should it be sent to the whole database of clients we are targeting?

5. How do I space out direct mail in paper form and email blasts so I am not annoying my clients? I market to architects who only occasionally hire photographers.

6. What do you think of this post?

I appreciate your concern, but my understanding of property rights is very simple… they do not exist. Property does not have any rights. The owner has rights, but his/her rights extend only as far as privacy and trademark goes. As for the trademark issue, that only applies if the ‘misuse’ of the trademark causes confusion in the marketplace. Ie., trademarks are designed more for the buying public than anything else.
I spoke with Carolyn Wright (www.photoattorney.com) over the idea of property releases a few months back and, without putting words in her mouth and not standing in her stead as legal counsel, the whole notion of property rights has no basis in law nor does it have a legal precedent, not one, in the courts. Ie., there are no statutes which require them and there are no court cases where the issue has ever come up. There are plenty of copyright laws which actually work contrary to the idea of property releases, not the least of which is the fair use exemption for photographs taken of architecture from a public space.
I believe that the issue of ‘property rights’ and the securing of ‘property releases’ is 100% CYA that has been drummed up by stock photo agencies who fear that some FUTURE law may cut into their action so they are asking for them up front. BTW, just for kicks, visit Getty or Corbis and find images of restaurants and/or office buildings. 90% of them have no releases yet they are offered as commercial stock.
My work has primarily been for architectural firms and I have shot buildings designed for Coca-Cola, IBM, Yamaha, Suzuki, and the list goes on. Not once has one of these huge design firms brought the idea up. I think they would probably be the most concerned over the issue since it is they who are using the images. Still, thousands of buildings photographed and the topic only comes up in the listserves and online forums… not the real world. Not once has an architectural firm asked me to get a property release for anything I have every photographed.

It seems to discredit the whole idea of property releases.

Thanks for your input.

12 comments:

Maria Piscopo said...

2. Think of it as a hierarchy. This is the way things have been done but lots of marketplace shifting so lots of crossover to watch out for.
Ad agency: buys photos for client's ad campaigns in any type of media-tv,radio,newspaper,magazine,newspaper,
billboards,internet ads.
Graphic Design(ers): buys photos for client's 'collateral' to the ad campaign-brochures,catalogs,web sites, direct mail.
PR firms: buy photos for client's press releases and pr events.
Client Direct: an in house department that buys photos for corporate communications-annual reports,newsletters, trade shows.
This is not carved in stone but it gives you some idea of who usually does what.

Maria Piscopo said...

3. Both, always both. And the graphic design firm(s)REI works with too. Client (REI) and their ad agency buy for different photo needs. See answer #2.

Maria Piscopo said...

4. Tough one as email marketing is still pretty new as a marketing tool. I would say (for now anyway)use print direct mail as the bigger list since those are more available. Then to build repetition, email to the smaller list within that database you can get email addresses for. In other words, everyone gets the postcard but only some get both postcard and email. To reach everyone in your target market? That takes the broadcasting power of ads, publicity and web sites.

Maria Piscopo said...

5. I base frequency on the client's photography needs. The more often they need photography, the closer i space the mailings - paper or email.

Maria Piscopo said...

6. I can't give legal advice but yes, the issue is property release not property rights - unless of course the property is held within a trademark or servicemark protection. I have been stopped by stock agencies from submitting recognizable buildings with a trademarked logo without a property release-totally CYA. And the architect would not care if you got the release since you own the copyright, i don't see their liability. I do imagine though that any stock image of a well-protected trademark on a building that gets turned into coffee mugs or placemats (licensing) is going to run into trouble without a release from the owner.Again, not giving legal advice! Just my thoughts on the topic.

ann-kpn said...

彌月禮 彌月禮盒 股市分析 股市億萬贏家 股票行情 股票教學 8股票軟體 實驗動物 徵信 徵信社 外遇 草本茶 養生茶 有機茶 送禮 花草茶 茶包 果粒茶 上海自由行 北京自由行 杭州旅遊 便宜機票 旅行社 旅遊網 泰國清邁 團體旅遊 簽證 水管不通 抽化糞池 洗水塔 消毒 馬桶 馬桶不通 通水管通馬桶 化糞池 抽水肥 團體服 團體服 團體服訂做 手提紙袋 手提袋 包裝紙盒 包裝紙袋 包裝盒 紙盒印刷 紙盒訂裝 紙袋工廠 紙袋包裝 紙袋印刷 漆彈 台中漆彈場 3 漆彈 宜蘭民宿 宜蘭住宿 宜蘭飯店 花東旅遊 訂房網 訂房網 網路訂房 線上訂房 肉毒桿菌

ann-kpn said...

Precision Mold 水餃 拉麵 泡菜 美食 食品批發 9團購美食 養生涼麵 麵條 麵條製作 香港自由行 澳門自由行 法律事務所 律師 律師事務所 離婚 搬家公司 Electronic PCB Flex PCB Heavy Copper PCB Industrial PCB Medical PCB Microwave PCB PCB RF PCB Rigid-Flex PCB seo 統一發票3 4月 統一發票7 8月 統一發票1 2月 統一發票9 10月 統一發票9 10月 統一發票5 6月 seo 水晶燈 流行燈飾 原裝進口燈飾 照明 洗包包加盟 洗鞋子 洗鞋加盟 洗鞋店 創業 鞋之澡堂 消防公司 消防設備 消防設備 崴立機電 機電 環保袋 環保袋 環保袋 環保袋 地板施工 超耐磨地板

ann-kpn said...

滷味加盟 滷味宅配 滷味批發 滷味食材 滷雞翅 10滷雞腳 魯味 店面出租 店面出售 店面租賃 租店面 租辦公室 買辦公室 店面出租 皮膚科 皮膚科診所 肉毒桿菌 肉毒桿菌瘦臉 柔膚雷射 玻尿酸 飛梭雷射 脈衝光 除斑 iso iso認證 Ohsas 18001 品質管理 教育訓練 台北搬家公司 桃園搬家公司 搬家公司 新竹搬家公司 搬家公司 整形 整形 韓風整形 韓風整形 早餐店加盟 創業加盟店 創業開店 開店創業 巴里島 牙周病 牙周病治療方法 牙齒美白 植牙 植牙費用 沙發 上順旅行社 大興旅行社 五福旅行社 天喜旅行社 天福旅行社 日本自由行 日本訂房 日本旅行社 日本旅遊 日本機票 洗包包

ann-kpn said...

公益彩券 公益團體 捐款 健康食品 慈善 11慈善基金會 慈善機構 愛心捐款 義賣 義賣活動 全身健康檢查 肝癌 身體檢查 健康檢查 乳癌 外遇 徵信社 徵信 Odm Oem代工廠 塑膠射出 塑膠射出成型 塑膠射出模具 模具 模具設計 模具廠 室內設計 裝潢 工商登記 公司登記 投審會 會計師 會計師事務所 OBU 素食月子餐 網頁設計 網頁設計公司 seo 關鍵字廣告 網路行銷 網路廣告 水餃 台北素食餐廳 吃素 素食 素食水餃 素食餐廳 健康飲食 團購美食 素食食譜 素食料理 麻糬
團購美食 彌月禮盒 交友 相親 相親銀行

ann-kpn said...

滷味加盟 滷味宅配 滷味批發 滷味食材 滷雞翅 12滷雞腳 魯味 店面出租 店面出售 店面租賃 租店面 租辦公室 買辦公室 店面出租 皮膚科 皮膚科診所 肉毒桿菌 肉毒桿菌瘦臉 柔膚雷射 玻尿酸 飛梭雷射 脈衝光 除斑 iso iso認證 Ohsas 18001 品質管理 教育訓練 台北搬家公司 桃園搬家公司 搬家公司 新竹搬家公司 搬家公司 整形 整形 韓風整形 韓風整形 早餐店加盟 創業加盟店 創業開店 開店創業 巴里島 牙周病 牙周病治療方法 牙齒美白 植牙 植牙費用 沙發 上順旅行社 大興旅行社 五福旅行社 天喜旅行社 天福旅行社 日本自由行 日本訂房 日本旅行社 日本旅遊 日本機票 洗包包

ann-kpn said...

租台北辦公室 出租辦公室 租辦公室 辦公室出售 辦公室出租 中古車估價 中古車行 中古車行情 中古車買賣 二手車 汽車借款 借款 當鋪 融資 票貼 當鋪 汽車借款 北區借款 DC Jack 徵信社 心絲蟲 白內障 狗皮膚病 動物醫院 腎衰竭 寵物住宿 寵物醫院 獸醫師 獸醫院 13出軌 徵信 徵信公司 徵信社 外遇 通姦 植牙 加盟 早餐店加盟 創業 化糞池 馬桶不通 通馬桶 清潔公司 中華湯包 彌月蛋糕 手工水餃 水餃 加盟創業 宅配美食 冷凍宅配 創業加盟 湯包 中華湯包 湯包 月子中心 坐月子 坐月子中心 坐月子餐 到府坐月子 坐月子中心台中 坐月子中心台北

ann-kpn said...

化妝品包裝 化妝品盒 紙盒 彩色印刷 彩盒 14藥盒 老人癡呆症 情緒管理 慈善 慈善基金會 慈善機構 婚友 婚友社 婚友聯誼 婚友聯誼社 愛情公寓 聯誼 Hook and Loop 加盟創業 健康滷味 洗包包加盟 洗鞋加盟 Injection Mold Injection molding Light guide panels Mold design Mold development Plastic injection molding Plastic injection Plastic Products apartment 日租套房 台北日租 台北民宿 酒店式公寓 汽車美容 汽車美容 汽車美容 訂婚喜餅 訂婚禮盒 喜餅 喜餅價格 喜餅禮盒 彌月送禮 肉毒桿菌瘦臉 整型診所 醫學美容 醫學美容診所 外遇 徵信 徵信社 月子中心 美國月子中心 美國月子中心 美國月子中心 團體服