Tuesday, March 18, 2008

Marketing With Photo Contests

Rob Haggart, author of the great aphotoeditor.com blog and former photo editor for Outside and Men's Journal magazines, writes here about photo competitions. Apparently, editors much prefer to pick out photographers to hire from contest winners, rather than source books. It makes sense since the former will show only the best, while paid advertising does not weed out anyone but the poor.

Haggart even mentions what contests he would regularly pick photographers from. So this is a great incentive to start submitting to competitions. It's a cheap and effective way to advertise, if you win. You remember what it said on the wall of your high school classroom? "You never achieve anything until you try." That saying usually will not make a pessimist budge from his position, but you'll never know.... until you try.

haha ok ok, I'll leave you guys alone.

1 comment:

Anonymous said...

I went to ASMP's "survival guide" and this is something they also stressed. Both presenters are former buyers also. I sense a trend. :)