Educating Your Clients

I work with architects shooting their buildings, houses... For the most part, they hire photographers once a year if that. They don't know about copyright, usage and the like. Recently, Leslie, who reads the blog and lives in the Midwest (yeah i had no idea anyone other than my photographer friends read this blog) sent me a great link.

ASMP has teamed up with AIA (American Institute of Architects) to put together a brochure on how to select an architectural photographer, what to look for in an estimate, what usage is... These articles were designed to educate architects on the whole photographer hiring process. How perfect! Here it is.

John Harrington, on his site, educates his clients with all kinds of information on pricing, usage, hidden costs... So I will put a link to this ASMP/AIA info page on my architecture photography website to educate my clients. I will of course have to learn to do that very effectively in person and on the phone, but this will be a great help.