If You Want To Stand Out

Learn how to run a business. No one knows that more so than Maria Piscopo. She has designed a college course for us photographers who want to not only stay in business, but profit from it. It seems the majority of photographers are just bad at business. To stand out, to excel in photography, I must learn sound business principles.

John Harrington. Have you heard of him? He is an extremely successful photographer. In this case, I define success by the amount of money he makes. I think his photography is very average at best. Just check out his website: www.johnharrington.com The difference is he is a very shrewd and competent businessman. He knows how to market himself, how to price his work, how to negotiate with clients...

In fact, he teaches all that in his amazing book, 'Best Business Practices for Photographers.' I highly recommend it to anyone starting out, or even already working as a pro photographer. He covers areas that the ASMP book or Maria's book don't go into. He is also very generous in the personal business info he shares (you can even check his rates on his website). In his book, you will find actual exchanges via email with all sorts of clients and the contracts that were subsequently drawn up.

So it comes down to this: if we can become great at running our businesses and excel as photographers, the sky's the limit !