Wednesday, February 20, 2008

Search Engine Optimization

As the digital world is now upon us, it's crucial that we learn to tame it and use it effectively. Having a website is one way to do that. Along the same lines, we have to know a minimum of search engine optimization in order to make our site visible amongst the billions of others on the net.

Search engine optimization, or SEO for short, is not as scary as it sounds. It need not be solely understandable by computer geeks. There is a good amount of free well written info for people like me who cringe at the thought of doing anything remotely teckie on the web.

First off though, it should be noted that when people search for anything on the web, 80% of the time they will not look past the first page, or even the first ten listings. They won't even look at the ads on the right hand-side or the top. If they don't find what they are looking for on that first page, they'll search with different words or another search engine. So if your site is not listed on the first page when people search, then you are invisible.

The good news is there are many different easy ways to tweak websites to get them better rankings. You will have to do some reading though.

A good place to start might be here. There you will learn the basics of how search engines work.

Then you could go over to the google site, and let those friendly people explain to you themselves how to get ranked high on their search engine.

After that, it's a bit of a free-for-all. You can read as much as you possibly want on these sites. They are some of the very best resources on SEO out there:

-High Rankings Forum
-Search Engine Watch
-Keyword Research Tool

Those sites are keeping me plenty busy. Great stuff, check it out.

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